Global Data Manager

Tourism Australia

At Tourism Australia, we know and love this land. We also know our people are our strength, their different experiences and backgrounds are the key to Tourism Australia's success. Every day we share our passion with the world, sharing the story of Australia and our 65,000 years of Aboriginal and Torres Strait Islander cultures. We are just as passionate about creating an incredible culture at Tourism Australia, recognizing and supporting the individuality of our people, in an environment where we learn and grow together.

About Your New Role

Clicks IT Recruitment is proud to partner with Tourism Australia in the search for a Global Data Manager with a strong marketing data background to join their Digital and Marketing Operations Team. This role is strategic future-focused role designed for someone who thrives at the intersection of marketing, and data. Coupled with the deep understanding of the technical aspects of data, you don't have to do the implementation, but you need to lead it and understand it.

Reporting into the GM for Digital & Marketing Operations you will operate as an SME, working independently to lead and implement the marketing data strategy. You will work closely with Tourism Australia's marketing technology and program lead, digital experience lead, analytics and reporting teams, in addition to partnering with the marketing function to support their success, boosting the effectiveness of marketing efforts across all regions and business units.

Role Overview

As the Global Data Manager, you will:

• Lead and implement the marketing data strategy and execution to generate demand through data, manipulation, transformation and supporting platform builds
• Collaborate with the General Manager, Digital, and Marketing Operations, to develop the strategic vision for Tourism Australia's marketing data.
• Develop and showcase the owned platforms data approach to key internal stakeholders.
• Ownership and maintenance of the digital owned platform data sources, ensuring they are maintained, documented, and effectively operational.
• Collaboration with the Tourism Australia data warehouse and data engineering workstream, to enable marketing data is available in the self-serve reports.
• Taking a leading role in data governance, architecture, and integration to ensure marketing follows best practice for new systems, platforms, and initiatives.
• Lead the review and selection of tools required to build Tourism Australia's marketing data practice.
• Own and maintain key relationships with agencies / data tool / platform providers / implementation specialist etc.
• Be timely, accurate, and clear in all communication and interactions.

About you

• You will have started your career in a hands-on technical data role, ideally supporting marketing functions before transitioning into business led data management roles.
• Proven background in marketing data, with a deep understanding of marketing data architectures, terminology, and measurement.
• Ability to succeed in ambiguity, have the skills to bring clarity to complex problems, correctly identifying key stakeholder issues and addressing them effectively.
• Strategic mindset and the ability to see the big picture, anticipate future needs, and guide teams to deliver on strategic objectives.
• When required you are willing to get into the implementation detail.
• Extensive experience with web technologies, including HTML, CSS, JavaScript, and jQuery.
• Experience with marketing technologies such as Adobe Marketing Cloud, Adobe products (Analytics, Target, Audience Manager) and/or web analytics platforms (eg Adobe Analytics and GA4).
• Experience with Microsoft BI cloud stack (Azure Data Factory, Azure SQL Data Warehouse, and Power BI).
• Knowledge of working with CRM data is an advantage.
• Experience managing projects, working with external providers, and influencing without direct reports.
• Strong knowledge of statistical concepts, models and applications.
• Ability to alter behaviour, opinions or actions with a positive and proactive mindset in light of new information, changing situations, unexpected obstacles or different goals.

Benefits

• Flexible superannuation contributions (option to reduce to 12.5% and take the difference as salary)
• 20 days annual leave per year with potential for additional 3 Bonus Leave days
• Additional leave entitlements (paid parental, compassionate, cultural, miscellaneous, study leave, additional day at Christmas etc.)
• Health & wellbeing benefit ($265/year)
• Monthly Lunch n Learn sessions with catered lunch
• Extensive learning & development opportunities
• Professional membership reimbursement

Tourism Australia is an Equal Opportunity Employer dedicated to providing an inclusive workplace where everyone feels a sense of belonging and connection including those with disabilities. We embrace individuals with diverse backgrounds, perspectives and experiences.

If you wish to apply for this position, please submit your resume by clicking the 'Apply Now' button. For further information please contact Cevina Feng at Clicks IT Recruitment on +61 425 106 599.

At Clicks, we embrace diversity, inclusion, and equal opportunity.