Digital Product Specialist

Are you passionate about leveraging digital technology to drive positive change? Do you thrive in a dynamic environment where your skills can make a real impact? If so, we have an exciting opportunity for you!

About the organisation:

This government organisation envisions thriving environments, communities, and economies across New South Wales. Their mission is to tackle the biggest challenges facing NSW including sustainable water management, energy security, planning and land use, and more. They are dedicated to diversity, cultural awareness, and world-class performance.

The Role:

The organisation is seeking a Digital Product Specialist to join their Energy, Climate Change & Sustainability Division. In this role, you will be a key player in delivering and enhancing digital marketing projects and platforms that support our crucial programs on climate change, renewable energy, and sustainability.

You will work within a diverse team of digital experts to create engaging, customer-focused digital experiences that make a difference.

Key Responsibilities:

• Lead and execute digital marketing projects, including EDMs, surveys, and social media content, aligned with our Digital and Marketing & Communications Strategies.
• Oversee digital projects from development to decommissioning, ensuring they meet our strategic goals and user needs.
• Develop and implement guidance and procedures to standardise and improve digital marketing and application use across the Division.
• Foster relationships with stakeholders, gathering feedback to refine digital initiatives and enhance user experience.
• Analyse digital marketing performance, leveraging analytics tools to drive continuous improvement and report on effectiveness.
• Stay ahead of emerging trends and technologies to innovate our Digital Strategy and enhance our digital offerings.

Why You'll Love Working Them:

• Impact: Your work will contribute to essential programs that drive environmental and climate action across NSW.
• Growth: Opportunities for professional development and digital capability building within a supportive and collaborative team.
• Innovation: Be at the forefront of digital marketing and technology, applying cutting-edge practices and tools.
• Diversity: Join a team that celebrates and reflects the diverse community we serve, with a focus on Aboriginal cultural awareness.

Key Qualifications:

• Advanced knowledge in digital marketing and technology, with a proven ability to apply these skills across various platforms and systems.
• Hands-on experience with Content Management Systems, SEO/SEM, web analytics, marketing automation, and more.
• Demonstrated ability to manage digital projects, maintain stakeholder relationships, and apply user experience principles.
• A track record of delivering high-quality digital solutions and navigating complex, dynamic environments.

If you're ready to make a meaningful impact through digital innovation and contribute to a sustainable future for New South Wales, I want to hear from you!

If you wish to apply for this position, please submit your resume by clicking the 'Apply Now' button.